YouTube has undeniably paved the way for superstardom for many of today's certified viral hits, the most prominent of which is Korean artist Psy, who recently broke the one-billion-view mark.
On Psy's heels comes a fish seller from London!
Muhammad Shahid Nazir from Pakistan coined the song "One Pound Fish" to attract customers to his stall.
Watch it here:
This video has received more than 7 million hits on YouTube.
Nazir is now a recording artist for Warner Music, and the song is a hit on iTunes. He has become so popular in his home country of Pakistan that the government has lifted a block on YouTube so more people can watch their "musical hero."
Here is Nazir's official "One Pound Fish" music video: